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This is a terrific idea, and I'm not at all eagerly awaiting the avalanche of memes that the internet might create from it. For example, I'm sure nobody will post a picture of a worker who can't feed her family on her McDonald's wage and put a caption like "Lovin' beats eatin'". Just an example of what is definitely

I'm guessing their marketing department is run by these two

Board Member #1: "Yo. Our sales are wack. We need something to make it figiddy-fresh"

I thought "I'm lovin' it" was insultingly pandering but this is just bad. Who the *duck is the head of your marketing department, John Derbyshire? This slogan is the love child of Lena Dunham, Iggy Azalea and that one time Mitt Romney nervously asked "who let the dogs out" amongst a group of black youth. Yo

They be trollin'.