It's definitely a different beast, and a far more commercial outfit. But it's also become MASSIVELY popular and it's one of the biggest cultural touchstones for girls today, which is why I think it's worth harping on. We're probably stuck with them for now, and I think they're slightly more receptive to this type of…

Thank you so much for taking the time to summarize the current state of American Girl. It's very illuminating. The "best friends" thing sounds ridiculous, and I'm glad they're tossing it. But it seems that American Girl will never resemble what it was in 1990. If that were only so with regard to diversity, that'd…

Sorry, I've done a couple of stories on these guys so I'm maybe too updated for my own good. The "best friends" strategy refers to the fact that the company started introducing companion dolls for many of the historical characters. Remember Samantha's friend Nellie? If they'd kept her around, they probably would have…

It's possible, which is why I figure it's worth pointing out now — the squeaky wheel gets the grease! If parents and fans pitch a fit now, they're more likely to get what they want later.