It’s a nickname we give to the city. Its real name is Cholet, which doesn’t really mean anything in French. Cholet is pronounced the same way as Chaud Lait (sounds sorta like “show-lay” ) Chaud = Hot, Lait = Milk, so Hotmilk. We have the Hotmilk Breakdance Battles contest, the Hotmilk Film Festival, stuff like that.