Because Turner foots a larger percentage of the overall rights fee paid to the NCAA and therefore wants a share of the elite 8 & final four so for CBS it’s better to share than to lose it to ESPN who they can’t out bid on their own.
Because Turner foots a larger percentage of the overall rights fee paid to the NCAA and therefore wants a share of the elite 8 & final four so for CBS it’s better to share than to lose it to ESPN who they can’t out bid on their own.