How in the world is it bad business? They have found their niche and have catered excellently towards it. Bad business is doing something just for the money and watering down the experience for the people who have already made them so much money. Kind of like that band you used to like until they starting making…

No they’re not. They’re an infinite number of embers. You’re just being lazy :) If you put down your white soap stone down and help someone else beat a boss not only do you become embered but you get a hard ember as well. Or if you’re gud, just go invade someone and kill them and you’ll get embered. Easy peasy and…