I think the most viewers it ever got was when it made its first broadcast in India and the total global reach was over 100 million or something crazy like that. To be honest it is good to get associated with a driver early on and carry that support through. Also it is a good toe in the water for companies considering…

I doubt it. I'd hoped to do some Indycar again this season but the calendars clashed too much and we couldn't make it work. I think NASCAR and F1 would be a bit too hectic. Plus, I have to say, I don't think I know enough about NASCAR to provide any decent insight.

I think Esteban Gutierrez has been hugely overlooked in his two F1 seasons to date. He held pretty well against Hulkenberg in his debut season and has often had the measure of Sutil this season.

There are a lot of really fun people in F1. Having been doing this for 13 years, you make a lot of friends and some have become like family to me. (One did actually become family...) In terms of the drivers on camera, Daniel Ricciardo has an incredibly natural way with the media and is about as genuine as it gets.…