the strength of our products and revenue has masked this dysfunctionality for a long time.

Wanted a Bronco = FORD TAKE MY MONEY.

Maybe the problem isn’t having too many engineers, but having too many executives with unrealistic ideas about their ability to predict the future.

Whats wrong with a simple electric car? Like give me an electric Civic. Seriously.

“Camping accessories compatible with the electric pickup truck”

2% of anything is niche.

Tesla does a lot to cut costs that legacy companies generally won’t do. Cheap interior materials, minimalist interior design (no buttons etc), extremely long refresh cycles (Model S interior aside there haven’t been any), skipping beta-phase production runs (primary reason for fit and finish issues), few paint…

Let’s see what those margins look like now that they’ve reduced prices, but you can’t argue that they aren’t doing something right. I suspect they are leading the industry on battery cost, and certainly their de-contented interiors must save them a lot of money.

I chuckled, of course, but he’s not wrong. I think Cybertruck will definitely be niche, but I don’t think you can call Tesla a niche manufacturer any more. They are fairly solidly mainstream, even if Elon is trying very hard to alienate half the public with his politics.

There’s just no way it’s coming in at $50k.  Stainless steel is expensive.

Elmer is really squeezing out all he can from those 1.2 million interest free $100 loans his “customers” gave him.

At this point it will need its mid cycle refresh before it even hits full production.

Who, besides the weird nerds who unconditionally worship Elon, is going to buy one of these? Everything it had as a market advantage has already been done better by someone else. Want a normal truck that’s electric? Ford Lightning. Want a trendy, cool lifestyle one? Rivian. Want something outrageous that stands out?…

I wonder if he’s considering announcing a flying car to distract from the truck delays. Would probably be around two years out.

California resident here. Hydrogen just doesn’t work in the real world yet. maybe it will some day, but not anytime soon. The fuel is far too energy intensive and expensive, the problem-prone refueling network is heavily subsidized yet barely exists statewide outside of three major cities, and half the stations in the…

except for two things:

I love how people say things like “there are still the dirty parts about EV’s no one wants to talk about” when literally every article and comment thread about EVs is chock full of misinformation about how batteries can’t be recycled (they can), or how lithium and rare earth mining is uniquely harmful (it isn’t), or…

5th gear: the word you are looking for is VinCentives. 

^This!

it works on every road.