My Korean co-worker has given me the correct version. At this point I just use variations as a way to speak volumes about Detroiters' defiance to the brand.

That one works for me. This has been a perfect illustration of your point.

AH, okay. I was going with some of the variants I've heard up north.

Do you mean HONday or HIONday?

Haha. I think it looks awesome. I also think it moves from old-people-land to "Oh that's a sweet car I can't afford" land, which is currently crowded with tons of other options for that echelon of wealth.

All of this aside, I feel obliged to say that I actually got in a Hyundai for the first time at the Detroit Auto Show, and it destroyed my expectations. For the price, the interior feels anything but cheap.