So is this a trend now where movies will have customized commercials inserted in them and people will actually DEMAND to see them? If it works it's brilliant. I'd like to know where to get some Gu Li Duo - extra melamine please!

Is Birkin going to make a leather bag with the same patterns as Stallone's forearms? I'd buy it.

So in the Asian girl fronting a bunch of white guys hipster band, does the Asian girl bring more credibility to the band or is it the white guys bringing credibility to the Asian girl?

The casino probably should have just licensed the real song - I don't think the Black Keys are particularly discerning as to the products their music is used to hawk.