300 horsepower with a broad torque spread is plenty. Peak horsepower is fine for top-speed, but acceleration at any speed requires a more deliberately engineered engine. 

300 horsepower is fine in a nebulous “but what even is horsepower...man” type of way. In the other way, the “actually, we’d like people to buy our car instead of our competitors cars” way, 300 horsepower is not enough in a car with performance aspirations at this price point.

11 minutes. That’s amazing.

“I would have compared it to the mirror on my cruiser but it’s missing for some reason...”

It is pretty ironic that the car the police should be looking for is the same one many of them drive every day.

I think the Maybach - particular the LWB - 57 - was closer to $450,000. But I heard they were an electronic nightmare at the dealer.

“Commoditization” sort of means the opposite. It’s when formerly unique products are considered similar to many other products and consequently can’t command premium pricing.

It could be that those people used to do those activities alot. The sensation of mountain air rushing over the handlebars of their dual-suspension mountain bike was a daily occurrence. Camping, hiking and kayaking were weekend activities. Then they moved out east to a concrete jungle suburban wasteland because that’s…

“... and if you want to imagine yourself as athletic and attractive, wehave the image-car for you! The Deluxe trim is for those of you who have a stationary bike collecting dust.”

Innovation that excites

Saying essentially nothing substantial with enough valid words, like this advertising (and 45*), can result in the listener interpreting whatever was said to substantiate what the listener already believes.

It’s like a spammy Facebook quiz that tells you a handful of positive attributes that apply to everyone.

Hey, I think about riding my bicycle everyday. It’s immediately available, too. I just have to move:

And they also, always tell themselves - and others - that they're way more into those activities than they actually are.  An active lifestyle vehicle is just another way to day the same thing.  But with bodycladding!   

Precision engineered.

“Look, we get it. You hate walking, or just doing shit in general. We also get that you’re not changing shit. So just go ahead and gives us your money, buy the extra tub of chicken, and we’ll let you get back to your couch, you fucking slob.”

Yeah, I’m doing this, dragging politics into this.

I need a car that is world class and supports my active lifestyle while providing dynamic performance. 

That the term of vague to the point of meaninglessness is precisely the point. People can envision the car as helping them do whatever it is they do.

Considering the new owners of Saab lack the technology to make me a second key for my 2001 9-3, I somehow doubt they can pull this off.