typographica
Stephen Coles
typographica

The piece was clearly killed because it made Nike look terrible, not Lebron. The fact that the company had essentially commissioned and paid for the production of the piece in consort with a magazine which helped portray their CEO positively in the past pretty much supports this fact.

My favourite font for anything 1970s (or, arguably, late 1960s) would be Eurostile. It was used on my favourite stereo equipment (Setton) and on my favourite psychotic computers (HAL).
Edit: Damn, just googling for these pictures makes me feel like leaving work so I can go home and gently caress my two Settons. I may

I found in my desk drawer an old Apple sticker from the pre-Macintosh days. It has the name "apple computer" in Tektura underneath a rainbow apple. I noticed that it was just the right size to put over the illuminated Apple logo on the top of my MacBook Air 11". Interestingly, though it is almost the exact same size,