Nearly every other midsize sedan in this segment has some form of Sport or “sporty” trim level. Toyota could just be following the lead.

For me, this is when Toyota hit peak Camry...

I’d rather they shock us with a Camry wagon again.

I purchased an A3 2.0 that was 5 years old because it was the right-size hatch and the price was right. I congratulate you that you’ve gotten 4 years out of your Tiguan, and my friendly advice for the day it starts giving you problems:

As a VW owner I fully expect this to come in higher in price than the competition with no deals or specials and a lot of confused Germans wondering why they can’t sell in North America. VW honestly thinks they have BMW brand value when they are just above Mitsubishi in customer experience (and although mine have been…

VW needs to copy Hyundai’s warranty, problem solved. Sincerely, a Jetta TDI owner

So a Jeep Grand Cherokee and a VW Golf meet in a bar...

I didn’t believe you so I looked it up, lol. Damn Skippy, a VW with a 10yr/100k powertrain warranty. Too bad it’s the $50k one, haha.

Meh... it always seems like they say “the new ones are better”... but then the ones that were new end up having expensive problems like the old ones did as they age. Maybe not the exact same problems, but they’re not Toyotas... or even Fords.

I don’t think many people realize that the Touareg has a 10 year/100,000 mile warranty which I thought was pretty interesting.

I highly doubt they will take my advice seriously as I am just some blogger, but if they don’t and the Atlas flops I’ll have another article to write. :)

With VW luck, gas prices will go up next year and the large SUV market will get squeezed.

While I’m happy the car has a Hamilton County license plate to acknowledge the Chattanooga factory where the Atlas will be built, VW marketing needs to understand Tennessee is a one plate state.

Because that kind of warranty would bankrupt them?

No, they surely won’t. I doubt they’ll put much factory cash on the hood either. Then they’ll stand around wondering why they can’t sell big SUV’s to Americans.

I agree that VW should step up their warranty game, but the bean counters in Germany probably won’t go for that.

I completely agree Tom, but I think there’s another thing they’re going to have to do. Pull a Hyundai/Kia and offer a ten year warranty. I keep my cars a long time, and while there are some VW’s I like (I actually think the Atlas looks pretty handsome), I won’t touch one with a ten foot pole.

Your inclination towards long term ownership is not unique and a lot of buyers of large crossovers and minivans will keep their cars a long time as family rides. This will work against VW unless they hedge against it somehow.

Instead of incentives, why not spend that same money on a reserve for warranty cost, slightly lower MSRP, and then offer a 7 year/100k mile warranty? That should get residuals up, and address some of the reputational challenge. Worked for Hyundai.