But they donated $84 dollars to three causes (assuming they donated the gross, rather than the net proceeds from the sale), then announced it as an attack on someone whose dad they don’t like to drive business! That’s $28 dollars per cause! Shouldn’t we be throwing this business a parade for donating $84 toward its…

Right! Or if one of Ivanka’s minions saw it and took a picture of it and anonymously sent it. But this is like “Look guys, we’re so clever and willing to publicly shit on someone just because they had the audacity to order some earrings from us”. Meh.

I’m not. I don’t want to engage in shitty tactics just for the wow factor like he does. How does that make us better? And really, this jewelry business can do whatever they want, but this act seems like they want a big congratulatory high-five for a minor thing.

They could have donated the money and sent her the note. They didn’t need to plaster it on social media though. I feel it would have been far better if they just did the note and everything and just kept it to themselves.

I agree. Also, this type of shaming is coming from a bad angle that just renders the whole thing embarrassing.