The main issue is that the numbers are such that the compensation to players would probably be in the tens of dollars. Giving them each a free copy of the game would likely be cheaper for the company and more valuable to the athletes.

“I imagine Herbstreit would be in a less charitable mood if his ESPN salary were to suddenly be replaced by free room and board and a bit of spending money.”

And you know a world class education that people are willing to go 100s of thousands of dollars in debt over