All that time on the handle keeps paying off.

I was glad at the reveal that Kimmy has not lost her low-level superstrength, when she easily out-arm wrestled Fran, as well as beat the crap out of him (her later taunting him about it in front of his mama was also a nice touch).

“Good at whatever the hell it is they’re trying to do” seems like an extremely relative term in this world.

Mrs. Poe is the worst. I actually like Arthur; he is possibly the dumbest man in the world (and in their world, that is really, REALLY saying something), but he actually does care about the Baudelaires and his intentions are unwaveringly good.

Methinks you’re forgetting that Olaf essentially killed Aunt Josephine as well. I mean sure, the Lachrymose Leeches did the actual murdering, but still.

Have you read the books? I don’t want to give a final hour revelation spoiler if you haven’t, but there has been a series of references and running jokes in the background of this season that obliquely allude to an additional motivation for Olaf. 

Damn, that was it for Nathan Fillion? He was great, but taken too soon.

Did anyone else notice the hidden image in the final sunset shot? The cloud wisps were in the shape of the eye/VFD symbol!

Connecting more with Jacques before his death was a strength of the tv series for me. I thought it much more appropriate then just to introduce a character and kill them off with little explanation.

One thing from the book they didn’t use that I was sad about is this little moment in the cell where the Baudelaires panic a bit and start turning on each other but then pull back. It’s a nice contrast to the mob of villagers who panic after the murder and respond by looking for culprits to execute.

Yes, BUT. The show was, is, and will be about America in the 60s. At the dawn of the 70s, what was left of the 60s? A soda commercial. All that hope, all that fear, all that energy… and it's an ad for fizzy sugar water.

I thought it was clearly him coming up with his next "carousel "

I think Don looked blissful because he'd just thought of the ad.

There was no ambiguity - of course Don returned and created the Coke ad. This was no fan fiction - Weiner included it in the episode. Did you miss the (Buddhist) bell that dinged after Don smiled and the commercial started? Like a metaphorical lightbulb over his head.

I'd also like to point out that a lot of people seem to forget that Mad Men is all about the pitch and never the ad itself… when you say the Coke ad is saccharine and false and icky, you're not wrong. But remember that Peggy, Pete and Don sitting down to a family dinner last season was ultimately in service to some…

I'd also like to add on the simple fact that McCann Erickson is a real advertising company that came up with the iconic Coke ad in early 1971 via an initial idea from one of their creative directors:
http://www.coca-colacompany…

That was my initial take, too. And I like it because it provides closure. But on re-watch, it all seems designed to get you to the idea that Don wrote it… Peggy takes the time, in the final episode, to tell Don that McCann wants him back, she singles out Coca-Cola. The girl's hair. Even that last scene plays out like…

It's a helluva wink for a very dramatic series. But I buy it. Don is a creative guy and he doesn't write screenplays or paint. He would want to share his new inspiration in the art form he knows.

the D.B. Cooper and Charles Manson shit was all concocted without any regard for what we were actually being shown. I think this "HE DIDN'T WRITE THE COKE AD FULL STOP" attitude is, ironically, similar. Do you really think Matt Weiner, with all the attention he pays to every detail, didn't put ribbons in that girl's…

Agreed. A case like this 10 or 15 years into the future would win her big money in a lawsuit, but in 1970, the idea of sexism was just too new.