Well, not trying to get deep into the detail, but I got that the word "dana" was, in the series context and as the company's logo, used as a /sort of/ "damage".. It's my wild guess that, related to the known Latin proverb (mens sana in corpore sano: "A sound mind in a sound body"), instead of "sound" he used…

it's a intended (proper and cynical) game of words. Check dictionary.