Great idea, lousy execution. Is that THAT hard to design an actual cover instead of just slapping the Marvel title and logo on an existing photo?

A convention here in the Philippines had a contest for this. This won second place:

Great idea, lousy execution. Is it THAT much trouble to design an actual cover instead of just slapping the Marvel logo and title on an existing photo?

A convention here in the Philippines had a contest for this. This won second place: