Cheaper for a few reasons.

Damn, mansory works fast these days.

They’re ascending, m8.

Pretty sure the only thing keeping that car off its roof is the massive amount of ballast provided by the driver's testicles.

KIA is not trying to be higher end than Hyundai. It's actually the opposite. Kia is trying to be the cheaper more youthful brand compared to Hyundai. Like the Scion to their Toyota.