Anyone who snorts coke in there.

Serious question. Is spending 90k on a pickup truck any worse than on a sports car or a luxury sedan?

Will there be a King Ranch Edition? I just gotta have my $90k+ pickup truck for work and junk, you know?

A lightly lifted Santa Fe with a push bar on the front diving into a pool.

let me guess, south of the mason-dixon line?

This is amazing.

How not to empty a pool with your truck:

Booo, best looking modern truck I have ever seen! (I also admit that auto styling is extremely subjective)

That probably says more about where you come from than it does about this truck.

Tell that to 70K F150's

Sounds like someone’s got a case of the Mondays... on Tuesday.

Some people dont need a super useful truck. I need a truck to haul supermotos to the track. Thats it. All I do is drive long distances down highways to kart tracks and race my bike. No mud like ever. Luxury trucks are perfect for me. Im sure there are TONS of other people in different but similar situations.

There are, believe me. And many times it’s people who otherwise seem like intelligent, educated people. It’s downright bizarre.

there must be a staggering number of individuals who can’t quickly google loan calculator and see what $30k / 60 or 72 months at x rate equals.

And this is what you should do...but too many people are focused on $X/mo and not OTD nor do they know if the OTD can fit their budget.

I agree! After all, that’s all it is. Just math. Not magic. The problem is how many people fail to do that.

Am I the only one who solely focuses on OTD pricing?

While I largely agree with this, the problem is a staggering number of individuals don’t know how must ‘x’ amount of dollars translates to a monthly payment. I’ve seen people who actually thought their $300 a month budget allowed them to look at $30,000 CUV’s. Yeah, no.

Enthusiasts don’t buy new cars in the numbers non-enthusiasts do, and Buick needs to be profitable.

@fuhteng: French Canadians though. The sport of hockey, as well as Molson, has made them far more hostile.