The Shop peddles a different kind of pseudoscience: the social science of celebrity currency. A world in which a rapper changing his name from Titty Boi to 2 Chainz is lauded as a magnificent branding move on the same level as Apple’s branding. A world in which Klutch Sports clients get first dibs on peddling their…

Written like a true boxing neophyte. Took the network bait hook, line and sinker.