I assume you are going to post a similar article on how to block the ads on Gawker sites like Lifehacker, right?

Not cool LH, not cool. Blocking ads might not be technically stealing, but it is unetchical and a douche move IMO. It's like if someone said "Hey, I created some stuff that took some of my time and dedication and I'm not charging you to watch it, I just ask you to watch one ad before it so I can make some money back…