If they could go modern and follow tesla’s set up and skip dealers and sell direct? maybe like what KIA did through AMAZON.com
I think there is an untapped market for “AFFORDABLE” offroad capable vehicles that have “RELIABILITY”. TOYOTA, Honda, Ford, Chevy, GMC, No one is offering this. Yes, suzuki gave it a shot here…

I bet they hoped the standalone prequal movies to take off and the games probably had huge tie-ins to the movies.  seeing as some of the movies didn’t take off as expected, i bet they’re saving their $$ instead of throwing it at games that won’t pick up