Curious how that’s in any way relevant.

Especially because the 3D look just made the logo look like the badges already on their cars. If anything, that strengthens the brand association.

English speakers read top to bottom, left to right. Blue’s on the upper left in the roundel, so it goes first. Rotate the thing 90 degrees and they’d likely say “white and blue” instead.

I think logos should change as little as possible.  Especially companies like BMW that only make slight tweaks anyways.  Just leave them alone.

The “3D Look” really only showed up in print/online media.  On a car, it was pretty consistent since 1963.  Isn’t that what matters?  What’s on the car?

“It’s easier to read on a phone screen as an app icon” is the most common factor these days. It’s why logos are getting flatter, simpler, brighter, and higher contrast.

I love them all. Flat seems to be targeted to the people who wear fake Warby Parker glasses and can’t see shit because they are too vain.

”You probably think this post is about you, about you.....”

For a website or a phone OS, sure. For cars? Car’s badges are 3D real-world objects. It makes sense for the print/online identity to also use the same badge, and almost all carmakers / marques, in fact, do.

There has been a fundamental shift. They’ve officially entered the “worst grill ever” era of BMW design.

I could see BMW going with the Plain Jane version with a black border and no lettering. You’re right: it’s been a century with that sky-and-clouds logo—everyone knows it, so make it plain.

In 2020, faux-3d gradients are considered very specific to the 2000's.

I would argue that’s because it never needed to be changed from the prior version to begin with.

Counterpoint: It’s fine. Your ‘improved’ version just looks like a generic, meaningless symbol or emoji. I far prefer the lettering with it. I feel like focusing on the ‘propeller’ (yeah, I know that’s not it) is the opposite of what should’ve been done. They’re transitioning into new territory, and doing new things.…

Its because there are people in the world that feel things need to be updated because ....

THANK YOU. The whole point of a logo is it’s a consistent factor for me to associate your brand with. Changing it up for no particular reason does the exact opposite of its intended purpose.

What’s so wrong with just getting rid of the 3D effect and keeping the BMW?

I don’t get why logos are “due for updates” anyway. Unless there’s a fundamental shift in the business that muddles the logo’s message or they used some very period-specific styling in the first place, there’s no need to change something that currently works. It only makes sense when there’s a functional issue to be…

Every game on GoG allows for this.  The launcher is entirely optional, though I’m really loving the Galaxy 2.0 client.  Having Steam, Origin, and GoG all linked up is nice.  I don’t have EGS account as I don’t care for Fortnite and I honestly have so many games already in my backlog that there’s really nothing overly…

i liked the days where the only app i had to open was the game itself.

Heh, I dislike steam because I feel it used to be way nicer and simpler before the redesign around ... was it 2010? So much stuff in there that I don’t need with such an unnecessarily bulky UI.