The ad was for the Ghibli, which starts at $69K. That's right within some of the big three Germans' core models.

If you advertise in a time slot that the vast majority of the American population is watching attentively, you're bound to reach thousands upon thousands of wealthy people. Besides, the ad is also a statement of relevance for the brand, and there's no better way to do that than to put out a vaguely climactic Super…

They're going with the same strategy that Audi has used for a number of years, and that Infiniti has tried unsuccessfully to use in the last two. It's not about rebelling against the system in general, it's about a dreamt-up corporate rebellion against boring design from the big luxury players.

Affordable? The Ghibli is still a $70,000 sedan in its most basic form.

I think it fit well. It's about the reemergence of the brand as a big player in the luxury field, and a Super Bowl Commercial is exactly how you tell the world you're serious about it.

There's nothing actually really wrong with the 435i convertible. It looks good top up or down, and I'm sure it'll impress all the people you need to impress, and generate just the right amount of envy in others. But I never really felt desire for the car, and for the money I could think of many technically worse but…

Not outside the U.S., it doesn't.

All the artistry of Bon Iver without all the falling asleep from boredom.

Until a few years ago, this.

No, I have to agree. Infiniti did a good job. The trick is gaining relevance again with a good ad campaign.

It's an interesting concept and I'd pay $3500 to do the work myself, but I don't trust whoever built this.

That steering wheel looks like a handgun

I always had a pipe dream to move to California and get an Aptera. I was so sad when they went bankrupt.

You beat everyone to it.

It's an improvement, if you ask me.

Those whitewalls paired with red paint are a good combination.

Precisely. You can ruin common cars all day long, but a Turbo R is actually a fine automobile to begin with.

I'd never seen the Autech before. Interesting.

Just read through the article. It explains.

Ah, we haven't had a visit from the Dragon 'Vette in awhile. I wonder what it's up to...