As much as I enjoyed that, I also feel like I just stepped back into 2004 internet.

Fair point. Although TLWH was a very specific genre flick that was from a relatively unknown IP with a mediocre marketing campaign, although to your credit I remember seeing Diesel push it pretty hard online so I'm sure he was really pushing it on his FB.

How many of those waiters and Kinkos guys have a 100 million followers on Facebook? He's probably being paid like 98% for his vast empire of followers on social media and 2% for his voice acting work.