Pretty sure what was meant was that the game goes beyond itself as just a game and has created a fan culture that expands upon the character itself, plus with how blizzard is still putting out new comics and such that further expound on the characters, not only in a back story but also with a further look into who the…

maybe the real ARG was the friends we made along the way

looks like no mans fox to me amirite guys??!!!?!?!?