We hate those, too. If it helps, our general rule is to always put the name of the product first in a headline. We very rarely break this rule (and it’s usually if a product name really screws up that pattern), so if the first word in an article about an app sounds like a regular word, it’s pretty safe to read it as a…

You’re welcome, citizen.

This is included in the “About” section of Shift. So take it as you will...

Thanks for checking out Shift! Shift is indeed based off a fork of WMail. We have some exciting features for 2017 including extension support, unified search, and more!

I gave Shift a try, and it seems to be a totally different codebase. Some basic elements (a sidebar for account switching) are similar, but the preferences screens are totally different, and Shift offers a lot more features in general. I think a large part of the reason they look so alike is that both rely on webviews…

Those I don’t mind so much. What does bug me is when it’s not clear what part of the sentence is the app/service name since with how they’re named and the sentence is worded makes it all blend in. I wish they could do something in the heading that separates the name of the product from the rest of the title. It…

Did... did you purposefully not take the opportunity to say “... easily shifts between gmail accounts”?

Because thank god. I’m tired of puns using a products’ names as the verby way to describe the thing

Fellow journalist high-five!

haha. fixed, thanks.

Isn't that a redundancy ("100,000,000 million") in the headline?