They need to go big. They need to aim for Bently not Buick. This is Lincolns most legendary name plate and they are shooting for a Buick LaCrosse.

Whoaaa

Because Volvo is basically Buick. The Contiental should be closer to Bently than Buick.

As the people who are in the market for this kind of car. Rwd architecture is a must for a vast majority of them.

Elitism is exactly the point of a car like this.