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Lucky Dan
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My girlfriend works for a company that sells Halloween costumes. They carried a licensed replica of MC's twerk bodysuit, and it sold out almost immediately. This was a calculated and wildly successful marketing scheme.

Spend any amount of time on Reddit and you'll find this is a pretty common viewpoint. It's a bunch of straight white men justifying their prejudices. Of course [subreddit you frequent] isn't like that at all!