I might be overly optimistic, but I feel like the number of people for whom his more memetic works act as a gateway to his other things is probably fairly high. it helps that he's been making internet content for basically as long as the phrase "making internet content" was a comprehensible idea and that he's got a…

Year of the Kraft® Mayo with Olive Oil Reduced Fat Mayonnaise

Luke wasn't actually popular as a name until Star Wars came out; it had been growing slightly in popularity for a bit more than a decade before Star Wars came out, but it became vastly more popular in the 1980s and beyond.