Are you serious? He drove over someone who was threatening his life in an effort to escape. If I had been in that position I would have taken out every motorcycle that got within ten feet of my car until I made it to the nearest police station. They're lucky he showed such restraint and the guy who is paralyzed…

If you click on the vimeo link you can see that the films were commissioned by an Australian travel agency, the dude in question is a paid actor, and his "friends" who shot and edited it are also professionals.

The distributors usually lock in the release schedule far in advance. Sales in preliminary major markets mostly just determine how big of a marketing push it will get.