I totally agree. Jeep ads aren’t really aimed at experienced off roaders, they already have that market. They aim at the wannabes, who will then go out and do the dumb stuff they saw on TV, as wannabes are prone to do.

We have good friends who now live next door to us. They used to have a farm near us here in WV where the actual road, maintained (a little bit) by the state road dept ran in and out of the creek. In places you had to drive a hundred yards up or down the creek.

It’s not parks we’re worried about. It’s all the public lands under Forest Service or BLM management that already have old logging and mining roads punched through them. This is basically most of the Western US in case you haven’t noticed. There is plenty of easy unsupervised access allowing amateurs to mimic whatever…

Faith in humanity? I don’t think so.

Here’s a few way Chrysler dropped the ball on advertising:

I agree. Thankfully many 4x4 clubs out there have policies that reflect good environmental stewardship, such as the old standby “take out what you take in”. A lot of these groups, as well as hunters and anglers groups do take care not to destroy the habitat. Often you get unaffiliated, irresponsible and ignorant folks…

As an avid hunter, fisherman, wilderness enthusiast I can’t agree with you more. It leaves the wrong impression, that people who use their vehicles to access the wilderness are there just to fuck it up. Where we should be conveying the message that we are leaving it the way we found it and being a part of nature, not…

I’m a Jeep fan but I have to say, I agree with the Fish Guy. It’s incredibly disrespectful to the environment and an ad like that really encourages bad behavior on the part of Jeep owners. Hunters and fishermen, who make up a large segment of the Jeep market, are (or should be) great stewards of the environment. Jeep…