When I saw that Gordie Howe was trending, I knew it would be either his passing or him putting on the skates at 88 and scoring a goal and assist. There were no other options in my mind.

The problem here is that Gawker Media is usually really good about spoiler warnings, whether it be Gizmodo’s Walking Dead/Game of Thrones reviews or Jalopnik’s racing coverage. The fact that The Concourse just egregiously threw a spoiler RIGHT IN THE DAMN HEADLINE on a story that was then posted around Gawker…

So, a more precise headline that contains no spoilers is a bad choice because it would generate more traffic.

So you pissed a bunch of people off AND made less money?

Hey, thanks for the fucking spoiler right in the title.

If it weren’t for Forza, maybe he would have learned not to drive so damned fast in the rain.

You forgot one. The best spoiler-free line isn’t really line, but rather a ‘thumbs up’.