While that would be cool to see, who are they going to convince to pay six figures for a Lincoln? The brand, in my opinion and what I have seen, would not be able to support such a change; it is too diminished at this point. And even so, if they were to switch into the Bentley or S-Class market, they would be…

What would be the point though? You and I know what the continental represented, but would the current consumer? And furthermore, with the significant brand depreciation that has already occurred, why would anyone consider paying that large a sum of money for a Lincoln? The continental would have to operate on a loss…

yeah, pretty much