Shane... I love how you have a credit card dock. This is epic.

Shane... I love how you have a credit card dock. This is epic.

Really well done, and nice evolution of a well explored effect... can’t imagine removing all those wires in post... we shot a Belvedere ad about 6 years ago doing something similar, hanging objects from fishing wire and making practical spills from dried Elmer’s glue if you can imagine.

Great job everyone. This all sucks.

I did a branded doc when they launched this, and I gotta say, I was really impressed by how it rendered “art” (still images)... you really couldnt tell it was a screen, it looked more like a well lit print, which to me is the real selling value. You can get as close as you want to it, and you really dont see “pixels”…