AM I THE ONLY ONE WHO SAT ALL THE WAY THROUGH THE LAUNCH VIDEO TO HEAR DIETER ZETSCHE IN HIS BLAZER AND BOAT SHOESAND BARBERSHOP MOUSTACHE EXPLAIN THAT “A TOUGH OLD RANGER” ONCE TOLD HIM THAT A “PICKUP IS SOMETHING YOU CAN HAUL COW CRAP IN MORE THAN ONCE.” Buried lede.