Call me a prude if you like, but is it really necessary to us the f* word in the title of a ‘commerce’ article? As a journalist, I’m sure you could have come up with a number of equally descriptive, non-offensive  words with a little effort, without lower yourself (and your readers) to use ‘street language’.

Call me a prude if you like, but is it really necessary to us the f* word in the title of a ‘commerce’ article? As a…