This is less ridiculous than the choreographed group dances in which everyone looks like they are just blasting farts on each other which pumping their fists.

Don’t expect a thoughtful response.

I don’t think you’re supposed to take this transformation seriously. It’s pretty obvious that it’s a joke and commentary on garbage gossip media and the conspiracies proliferated by the idiots who contribute to it.

Wait, you think there are pop-performers who are artists? Are you stupid?

I think you’re missing what is supposed to be satire. It’s not successful as satire is largely a dead and ineffective form.

What?

I think you got the end wrong.

Did you ever stop to think that maybe this was about how all the gossip is ridiculous? And that people expect pop performers, especially female performers, to have these destructive transformations into bad-girls?

I think you’re giving this darkness too much credit. It’s dark for people who read articles on celebrity shade and have no cultivated taste.

Maybe she reads Jezebel.

Is she really killing her old image? I kinda get the feeling there’s a lot more than this. Why the hell do I even care? Bleughgh.

No.

Or a clear nod to celebrity gossip media and the unhealthy speculation and projection by its fans.

Explain to me why I hate Sublime with more intensity every time I hear their music.

Beyonce is absolutely try-hard but not cool— it’s pop culture. It’s not cool, neither for Swift or Beyonce. It’s lowest common denominator concepts baked with conservative notions of status and power.

Your analysis is a little lacking.

The reason why Beyonce is often raised in these discussion is because she is uncritically lauded as the perfect celebrity-performer activist. In reality, she is far from it (on par with Swift), but any criticism is forbidden.

That’s the vibe I’m also getting.

I totally feel you. Music largely stopped being interesting a while ago. The whole concept of cool also went with it. Pop culture is a graveyard.

It’s really cool to see multiple garbage piles being pitted against each other.