"daft argument". Welcome to Jalopnik.

When 94% of your commenters make $7.75/hr and work 18 hours a week, "it's too expensive" is going to be a pretty regular bitch point.

Welcome to Jalopnik, an "enthusiast" website populated by about 90% of individuals who ascertain their automotive knowledge through a British comedy show.

Thank you.

For as much as I like Top Gear, I swear to God it has made most car sites and "enthusiast" websites absolutely insufferable.

A cash-strapped F1 program with no primary sponsor of its own which currently employs 2 funded drivers hiring another "affiliated" driver with financial backing? Surely you jest good sir!

Look at the wheelbase of a standard wrangler. It doesn't leave you much room to work with if you're trying to build a "truck" variant. And it's only about 3.5k less than the unlimited chassis.

The aforementioned Mopar JK8 kit is based off the Wrangler Unlimited chassis, IE the 4 door.

That's what this is designed to compete with. Not sure why it's surprising people.

The car makes perfect sense.

Why do you say that? The unlimited 4 door chassis in a Rubicon trim with the hard top runs 40k to start with.

....not exactly.

It would be "late" if everyone else was offering one for the past 4-5 years. As is, Toyota/Nissan are showing up right on time to the market. The transition to ULSD and the tightening emissions regs the past 6-7 years would make it nearly insane to bring a small diesel out in the US.

Out of curiosity, how much experience do you have with a modern day ULSD? With all of the emissions issues and fueling problems I'm seeing on the new engines, I'd say "more durable" is a thing of the past.

Man, where are you living that diesel is only 30 cents more that 87? Out around the Midwest there's nearly a dollar difference.

This is a car enthusiast website dude. If someone walked up to me and said "hey, did you know fire is hot?" I'd look at them sideways as well.

Welcome to the last 25+ years?

You don't. It's electric, the batteries are dead.

.

M-sport, M-tech, M-technik, etc. They've been doing this for 30 years.

So, it's the modern day M-technik line.