Nah, I don’t know what you mean. Speak plainly.

“Don’t worry Matt, what makes the wall effective are [things that aren’t the wall].”

Yes, it was the “Life on Earth” biology textbook Apple showed off at their 2012 education event.

This is how I interpret it as well. He bankrolled the digitization of one book as a proof-of-concept to help sell the iPad to the education sector.

Completely inaccurate. Lots of pros shoot jpg. Particularly when you consider that we might be shooting fast action sports, nailing many bursts, there isn’t time to reload a card to jpg is the faster way to work especially once you’ve nailed your exposure. Then transmitting to the office from a job site would be silly…