I always felt it was a combination of price and reliability. The Hummer H2 and its cousin (not sibling) the Chevrolet Tahoe consistently placed at or near the bottom of the JD Power Customer Satisfaction Survey. There were cheaper ways to tow a boat, and there were more reliable ways to flaunt your cash. Funnily…

Just remember the words of J. Jonah Jameson from Spider-Man (2002):

And of course, despite the prior existence of the Ford regional "This is my country, Ford is my truck" campaign from the late 1980s, everything GM does is totally original, and therefore, everything you get permission from them to use is totally Jalopnik.