Right, that's true. And I can't really point to any specific headlines on Gawker, so that's a good sign. I don't mind overly dramatic headlines — I think they're a joke and hilarious but not morally wrong — but I do mind headlines that just lie to the user to get him to click. That is not journalism. That means you're…

Oddly enough, user feedback seems to be working, particularly when your headlines are outright bullshit, like when Sam Biddle writes, "Facebook is Going to Charge Everyone," when Facebook is not going to charge anyone. Now the headline reads, "Facebook is Ending the Free Ride."