Wrong. People do not hang on to new-era Wranglers. In fact, turn over is high due to so many people thinking they gotta have a Jeep, then finding out just how poorly built, unreliable, uncomfortable, completely impractical they are. Wranglers seem to be sought after but that is simply because they are a relatively low…

That glory of riding with the roof down, that loose kinda swaggery rjde from long-travel suspension.

Because people keep buying it.

My Wrangler had just over 1,000 miles on it when I scooped it up, and enough rattles to make you think it’d been around the Earth a couple times.

The quality of writing on Jalopnik has significantly diminished over the last couple years.

Do these “journalists” even have editors?

I hope you aren’t being defensive. Next time, just put the slightest amount of effort into your work.

She also referenced it as a truck later in the article. Sloppy work.

“Don’t Slam The Door Of Your Dodge Charger Or The Airbag Will Inflate”

It sounds to me like the truck is priced right based on sales figures. I think your argument could be made for many luxury makers - why get an Audi A3 when you can get a VW Jetta for instance. If you look at these as “luxury cars” rather than true trucks Ford’s formula seem to make sense.

Besides, if they can get more…

“Taunting” would be Ford figuring out how much you could pay for a new truck and then pricing it slightly higher than that, and showing you how they picked the price while giggling. That there are things one cannot afford is not taunting.

Ford literally has legal obligations to it’s shareholders to perform. They also do extensive market research — and were in fact the very first automaker to ever perform such market research, all the way back in the post-WWII years — specifically asking consumers how much they would be willing to pay for a vehicle.

Ford,…

Are you saying if you were in control of a company and people were willing to pay more for your product (because it was desirable to them - not because of some sort of necessity like plywood during a hurricane) and you were making a higher profit margin, you would decline and sell your product for less? Really? Why…

They'll sell dozens of these.

I agree, Ford should lower their profit margins so all of us that can afford a $55,000 truck but not a $60,000 truck can get one.

Why is it “insulting to the rest of us who can’t quite afford them.” ???

Chinese electric cars? I’ve seen these before...

I practically take a nap at stop lights. As long as the brake pedal is depressed and the light’s red, not my problem what other people do. I honestly didn't know this was up for debate. You save up all your distractions exactly for the red light.

So are people who are overweight and don’t exercise (which, if you’re American, is statistically you) but we don’t write them tickets.

People who drop out of high school, screw up good marriages, mess up their credit, and on on can all have the same things said about them.