What the fuck are you talking about?
So, let's say you're a PowerUp Rewards Member, this means GameStop (theoretically) knows what purchases you make, what systems you own etc. We'll use that as a starting point.
FAHEY'S WHAT'S MISSING HERE LIST
Worth noting: there are certainly valid critiques to be made about Anita Sarkeesian's "Tropes vs. Women In Video Games" series—and Kotaku boss Stephen Totilo is planning to give that criticism some serious attention in the future.