It’s almost like a large portion of NASCAR’s fanbase doesn’t understand anything with engineering....

Yes, in engineering “nominal” means normal and expected, that it meets the design expectations or goal.

Yeah, that is a really weird interpretation of the word “nominal” in my view as well. In engineering parlance, “nominal” is good, is operating as expected. We’re talking to engineering teams here, that’s how they’re using that word and that’s how it should be interpreted. ‘In name only’ sounds like something in use in…

People also forget that millennial covers people born in 1981, who are nearing 40. It’s not just broke recent college grads, who are gen Z or whatever 

However, saying the dummy performed “nominally” is probably not the best way to phrase things.

This site used to be pretty great when it was all car enthusiasts. Now it has Honda Fit driving guys who hate anything that isnt an appliance with wheels. 

Yes, lets crap on probably the 1 single advertising strategy to appeal to american flag wearing, beer drinking, muscle car gas guzzling Americans....

Viper (3 generations not including the original concept). early 90s Intrepid concept and 2 real generatios. The Portofino sedan. Chrysler Chronos. Chrysler Atlantic. Chrysler Phaeton. The original Sebring convertible. Eagle Vision sedan and concept. Pronto Cruiser 2 door. Super 8 HEMI sedan concept. Neon concept. Coppe…

Once again, you seem to forget that there’s an entire country between I-5 and I-95. Where, yes, many millenials DO have buying power. Because instead of getting graphic design degrees with $50K in student loans, yet refusing to leave their podunk town of 3,000, they went straight to work for their dad’s electrical…

I think current Challenger/Charger buyers will be all over an EV muscle car if the marketing is right and the performance is real.

Hoooooold it! Opportunity here. Make a simple, fast, cheap(er) EV that goes like hell and actually looks and feels more like a car and not a Ipad demo inside and yeah people will buy it. Stupid marketing aside, someone at Dodge is actually thinking about building working man grade EVs? I say go for it. 

Yeah, some seriously defensive people here. 

As cringe worthy as that video was (blame marketers), I think they know their market enough that there’s a whole lot of boners (e-boners?) going around right now.

Using a triple-black ‘68 Charger to demo Dodge’s legacy—works for me.

Exactly! Take your star.

If they create a proper eTorque Death Machine Sportscar with 1 million lbs/ft of torque and all the horsepowhaz - I’ll spend all the monies.

If I’m going to be limited on range, may as well make every drop of eJuice count.

Wow!  Did a Dodge molest you as a child?

I will ask all the naysayers the same thing I asked Patrick George on Twitter, “Knowing Dodge’s demographics and buying group, how would you market their e-cars to them?”

Not every brand can be Subaru so if this is what it takes to get the other half of the population into more efficient cars I’m fine with it

“and it is a mystery to me who, exactly, wants a PHEV Jeep in America.”