This is a blatant case of journalists not actually looking past literally the first sentence of their source material. Yes those pictures are of the apple watch. They are supposed to be. They are used in the part of the document which describes how what Samsung is patenting is different from established designs.

When in reality, it’s Samsung’s patent of a dockable-style watch band, while offering illustrations of how others have implemented watch bands (there’s many different types of watches depicted here). But I’m sure this will stoke some fanboy’s fire (on either side of the aisle).