Correct. Just because something makes profit doesn’t make it overpriced. If people buy it...it is at the right price. This is how basic retailing works FFS.

If you think so...but it doesn’t change the fact that Whole Foods isn’t ‘overpriced’. They wouldn’t be in business if they were. Different grocery stores serve different market segments and they don’t stay in business pricing themselves out of the market.

That’s the kind of shelf-placement even Wal-Mart can’t buy!

This is an excellent move by Amazon. Great foot traffic, high value customers, non electronic store exposure.