Don’t forget afford. I would love one but know well enough I couldn’t afford it. Even if I could sense would probably smack me and I would buy a Connect Wagon.

I hate to say it, but you’re old. Don’t worry, I’m there with you. I find it absolutely shocking how I went from making fun of my dad and his perceptions of car prices to being exactly like him in just a few years as I approached 40. At this point I compare every car’s price to the $28K I paid for my ‘06 Mustang…

I think you overestimate how many Jalopnik readers both want an RS and are in the market for a new car. Maybe like 20 readers will go out and buy one, max.

Am I just old and boring, or is $36,000 still a whole lot of money for a car, regardless of how many g’s is can pull?

What phone is the same price at every store? iPhones and Galaxy’s have basically new prices/promos every week from the same store never mind the differences between stores and that is before getting into the different carriers. I also can call up the retention department and get an even better deal both on the plan…

That was JC Penny about 4 years ago now. They went from 16 to 17 billion in revenue down to 12 billion almost overnight. The guy that did this basically built up Apple Stores and he had the market research that this is how people would shop and this would bring in more men. Again lost a quarter of sales basically…

Nice that this came out a week after they stopped discounting everything like it was a liquidation sale. Musk really put his foot down hard here as soon as they hit their internal numbers of metal moved this Q. This Q being possibly their most import in the companies history as they need to raise a ton of money before…

I recall a story where a big name dept. store (can;t recall which) tried to do straight pricing on all of their products to show they were lower cost than the competition (other big name dept. stores names which I forget too). Turns out, NO BS pricing failed because people didn’t feel like they were “getting a deal”.…

I’m wondering if this might make Tesla vulnerable to “anti-price-fixing” laws. They call it “Manufacturer’s Suggested Retail Price” for a reason.

No they are sale offices own by Tesla. My point was that a Car company that wants to sell directly to people and can’t because of several state laws they are currently fighting will have a hard time fighting those laws if they deny people their capitalist right of finding a good deal.

You misunderstand me.

Likely the fact that the dealer is obligated to pay out a set amount they’ve been given in their system.

Hi. I’m Saturn. Remember me? Haggle-less pricing of automobiles? Yea, I’m DEAD.

Scion did, it was called Pure Pricing. Supposedly millenials like the idea that everything they saw online was the price they saw at the dealership.

If Tesla is more concerned about customer experience and satisfaction than moving cars, then their metric for the sales team shouldn’t be measured on how many cars they sell. It should be measured on customer satisfaction with the buying process and their vehicle.

Don’t want your sales team to offer incentives? Remove the incentive to your sales team. I don’t know if the “sales target” is a carrot or a stick, but you can’t implement it as either, and then remove the only tool available the sales person has to meet it.

Other than Saturn, has any other mass-market carmaker employed the “no one gets a discount” strategy?

Mark it down and blow it out.

No one wants to pay full sticker price for a car, it’s not a fucking iphone, you’re supposed to haggle price.

I think they should work on their reliability issues before attempting to ramp up supply - which is another reason this Model 3 project really worries me. They’ve never made that many cars in their entire history.