They won't becuase A) most inventory listings are automated and B) they hope to sell you something else.

if toyota dealerships are doing this that means every other dealership is doing this too. You would have to find a car that nobody wants to pay at or below MSRP right now. Manufacturer’s have zero teeth to enforce prices dealerships pay in most states. there are actual laws against this. The only thing Manufacturers…

I wonder if auto companies have any quantitative data that specifies that [country] prefers a particular style or styling cues?

If they pass that cost on to consumers and we assume America averages 17 million new car sales per year, that comes to an average $8 per new car sold over the next 10 years.

I could not think of a single reason why someone would want a Nissan Titan over any other option? What did Nissan do other than an “also ran?” which I guess was their overall strategy. Overall it was fewer options, with less capacity, and lower fuel economy than anything else. Considering how bad Nissan interiors are…

Unfortunately, this sensible take is entirely wrong. People that buy these and other giant vehicles are exactly the ones to complain about high gas prices, with no sense of irony. How many prius drivers get interviewed on the news complaining that their monthly fill-up is $50 instead of $27? None. 

yeah at the launch the chief engineer was pretty emphatic that it’s a system built for power, not fuel economy.

They have the highlander and (gasp) Sienna for those buyers. 

If my understanding is correct, the hybrid system on the Tundra (and now Sequoia) is different than the hybrid system on Toyota’s light-duty vehicles. It’s more akin to Honda’s original (and Hyundai’s current) IMA system than the eCVT system. So don’t expect fuel economy to shoot straight to the moon, but the tradeoff…

Someone in my family have managed to kill two toyotas over the years.

honestly taking a 7 year loan on a honda is a MUCH smarter idea than taking a shorter loan on a nissan or a chrysler. way to go honda for bringing decent cars to the masses. 

My only question is how do their squeeze 6 tiers of credit from 670-699? If Tier 1 is 700+ and Tier 8 ends at 669 is each additional tier only 5 points?

“Looks like it won’t be long until 96-month terms are the industry norm.”

Civic Type R was made for 5 years with no limit and they still had mark ups on those, so I’m not optimistic about that.

Fine, but it won’t change anything.

There will always be someone who will pay more to have it. The ONLY thing that can overcome the markups is supply. If everyone who wants them at msrp can buy them at msrp, then there’d be no reason for markups, as there will always also be dealers who will sell it at that prices.

Hate to say this, but Toyota isn’t going to sell a lot of GR Corollas period, no matter what they do.

When I was in my early 20s, (1989 or so) a friend of mine had gone to Germany for a few years to work for McKinsey...and moved back rather suddenly. “Hey, Im coming back. I’ll call you when I get to Chicago. It’ll be a few weeks...” 

Selling for just over double in 7 years? The NASDAQ has tripled since then. The Dow has more than doubled too.

But capitalism....

Well said.