This is absolutely insane. I think the price points for the US are great, however the UK seems to be offering only the most basic of the new Kindles. Furthermore, the price is an astonishing £89 as opposed to the $79 for US customers. There must be some kind of trading standards law that prohibits this, no? I mean, I…

I think it's absolutely insane how the cheapest version appears to be the only one available in the UK and at £89 compared to the $79 of the US version. Completely crazy. Is this not a violation of some kind of trading standards laws?